We have all been inundated with fancy techno-centric tea brewing devices over the past few years. Not your average kettles seem to come out of nowhere to bring the “next best thing” to tea each time. And each time we are forced to evaluate our compunction for the thematic enjoyment of the tea brewing rituals we’ve come to know and love.

It’s a wonder then why these brewing devices keep coming out. Why release a product so similar to where others have failed? Why bank, as a startup founder: your savings; reputation and heart on something so seemingly doomed to failure?